If the first thing you think of when you think of sustainability is electromobility, you're not wrong. But there's a...
Sustainability – this topic is more relevant than ever. But it is by no means new for BMW. Jonathan and Nicki take you on a journey almost five decades into the past. Yes, you read that right: five decades.
BMW established sustainability as a central element of its corporate strategy back in the early 1970s.
From the first baby steps to “Project i" through to BMW’s ambitious future goal: bringing the greenest car to market. In this episode, you’ll find out everything – and we promise not to spare you any details! Get ready for a sustainable journey through time. Fasten your seat belts, hold tight and off we go!
01:35 Starting with the ‘70s
04:20 THE 2000s: A STRATEGY IN FLUX
06:10 Hydrogen technology: a priority at BMW
07:25 Project „I“
11:40 Fuel cell technology: another alternative
13:20 From supply chain to recycling
14:30 The future of sustainable automotive mobility
16:15 The goal is 100%
“Changing Lanes” is the official podcast of BMW. Subscribe for new episodes, in which our hosts take you on an exciting journey and talk about innovative technologies, lifestyle, design and more.
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