A new reality. Maxim Zhestkov and the first-ever BMW i4.

BMW Ahmed Mazen 13 July 2021

To celebrate the reveal of the new all-electric BMW i4, BMW invited Russian media artist Maxim Zhestkov to freely interpret the new vehicle, and create a series of digital artworks using the BMW i4 design and technology as his inspiration. The result is a series that is as mesmerizing as it is unique.

Find out more: https://www.bmw.com/en/design/digital-dopamine-maxim-zhestkov-and-the-new-bmw-i4-digital-art.html

Maxim Zhestkov is a Russian media artist and director whose work centers on the influence of digital media on shifting the boundaries of visual language.

“I started out studying traditional architecture, but somewhere down the road I came to realize that the 3D software we used for mapping and modeling had so much more potential,” Zhestkov says.

What followed were years of autodidactic discovery, finally leading him on a path towards digital artworks, powered by algorithms, theoretical physics, mathematics, and of course, interaction between objects, virtual canvases and the artist himself.

One such “hidden reality” was brought to life through a digital art collaboration Zhestkov entered with BMW for the launch of the all-new BMW i4. To visualize how electric currents and improvised fields of electromagnetism impact an unseen reality around us, Zhestkov let his algorithms calculate billions of outcomes, then overlaid his results with 3D renderings of a moving BMW i4 as it finds its way into three different virtual environments. The outcome is a tantalizing trip into an entirely digital space, where the laws of physics are mapped out and laid bare for the beholder to see and experience as moving visualizations.

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► Explore More Videos:
The first-ever BMW i4. https://youtu.be/jHF3RHQCqsA
BMW TODAY - Episode 1: THE Concept i4. https://youtu.be/5ZqpzYVjnM4
The BMW Concept i4. A mirror into the future. https://youtu.be/bZumk8qqA_c

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BMW Sheer Driving Pleasure

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BMW i4 eDrive40*: Combined power consumption: 20 to 16 kWh/100km WLTP; CO2 emissions combined: 0 g/km WLTP; electric range of up to 590 kilometers. (* = preliminary data. No homologation figures available yet.)

Official data on power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment. WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle- specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp.

For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/angebote/verlagsprodukte/leitfaden- kraftstoffverbrauch.html.