A year ago, BMW partnered with five of the most successful esports teams. Which ones you asked? All of them. That’s...
Communication on an emotional level is no dream anymore. The next big step toward future mobility is humanizing technology. Discover how the BMW iX takes a leap forward by evolving from science and engineering to art and design.
The most emotional and comfortable driving experience BMW has ever created. With a consistently enhanced BMW iDrive, you can immerse yourself in a completely new interior experience that seamlessly extends your digital everyday life. High tech, intelligence, and luxury are combined with digital design in a unique way. The is optimally supported by the cockpit’s driver-oriented design as well as the clear character, aesthetic control panels, and a simple, natural operation. The combination of innovative sensors and artificial intelligence creates a connection that leads to personalized and proactive dialogues between driver and vehicle – opening up new horizons for your driving experience.
The next generation of BMW iDrive takes the burgeoning relationship between a BMW and its driver to a new level. The new system neatly bridges the gap between analogue and digital technology. And this, in turn, heralds another paradigm shift, as the number of available functions in a car and their complexity continue along a constant upward curve. Digital intelligence has been introduced into cars, optimised sensors now allowing them to perceive and analyse their surroundings. As a result, elements of driving and parking can be automated to an increasing degree. And cloud-based services dip into a growing pool of real-time data.
Creating a new era of driving experience.
Learn more about digital innovations at CES 2021: https://www.bmw.com/en/events/ces/index.html
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What's your reason not to change? The first-ever BMW iX. https://youtu.be/1XHr98Foq-w
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