BMW ///M Mixed Reality at Web Summit 2022

BMW Ahmed Mazen 4 November 2022

Tech-magic meets Human-centricity in ///M Mixed Reality.

BMW brings you the next level of ultimate driving as Web Summit 2022 speakers; Heiko Wenczel, Brian Hanby and BMW M CEO Franciscus van Meel power around the track in a stunning virtual world.

The speakers take on the challenge in the all-new BMW M2 with 1-of-1 M Mixed Reality Wrap.

Experiencing for the first time, a ground breaking technology that allows drivers to race around the ///M Mixed Reality racing stage, while using a real moving car as the controller.

*Closed Course. Do not attempt.

#WebSummit #BMW #THEM2 #M2
BMW M2: Fuel consumption in l/100 km (combined): 10.2-9.6 (WLTP), CO2 emissions in g/km (combined): 230-218 (WLTP). All data according to WLTP. Further info:

Official data on fuel consumption, CO2 emissions power consumption and electric range were determined in accordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment.

WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For more information on the WLTP and NEDC measurement procedures, see

For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at