BMW Pride

BMW Ahmed Mazen 13 June 2022

For BMW, Pride is more than a logo change. It is about representing the lives and values of colleagues, customers and fans with tolerance and respect. #BMWPride #DrivenByDiversity #BMW

The BMW Group has colleagues around the world in over 120 countries, and they make us who we are. We believe that diversity and inclusion β€” in any form β€” is one of the most important success factors for us. We are #DrivenByDiversity. As we set standards for sustainable and individual mobility in the future, we must also lead the way in terms of our culture. BMW Group Pride is our mouthpiece for the LGBTQ+ community, and this Pride they wanted to come together to share our values on equality, trust, inclusivity and empowerment. Happy Pride.