If the first thing you think of when you think of sustainability is electromobility, you're not wrong. But there's a...
A ride fit for a superstar 🌌
Find out what Doja Cat's #RoadToCoachella means to her and join us on an electrifying journey.
After two years off, we're back to Coachella with global hit-maker and Grammy winner Doja Cat.
The artist will be transported in the all-electric BMW iX, with a custom wrap inspired by her latest studio album 'Planet Her.' 🪐 For this unique artwork, Doja Cat teamed up with one of the world's most renowned photographers, David LaChapelle, and creative director Brett Alan Nelson.
Are you hitting the #RoadToCoachella too? Let us know in the comments.
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BMW iX xDrive50
Combined power consumption: 23.3–20.0 kWh/100 km. Combined CO2 emissions: 0 g/km. Electric range: 544–626 kilometers. All data according to WLTP.
Official data on fuel consumption, CO2 emissions power consumption and electric range were determined inaccordance with the mandatory measurement procedure and comply with Regulation (EU) 715/2007 valid at the time of type approval. In case of a range, figures in the NEDC take into account differences in the selected wheel and tire size; figures in the WLTP take into account any optional equipment.
WLTP values are used for assessing taxes and other vehicle-related charges that are (also) based on CO2 emissions, as well as for the purposes of vehicle-specific subsidies, if applicable. Where applicable, the NEDC values listed were calculated based on the new WLTP measurement procedure and then converted back to the NEDC measurement procedure for comparability reasons. For more information on the WLTP and NEDC measurement procedures, see www.bmw.de/wltp
For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/co2/
#BMW #BMWi #RoadToCoachella #BornElectric #THEiX