THE ART OF LEADERSHIP. Jeff Koons and the BMW 8 Series Gran Coupé.

BMW Ahmed Mazen 26 March 2021

At the start of Jeff Koons’ career, working alone was the norm. But as projects and techniques evolved, working with others allowed him to realize concepts that could not be achieved as an individual. Now, in a dedicated Pennsylvania facility, Koons and his team are currently creating immensely detailed stone sculptures using cutting-edge technology. For Koons, these details represent the essence of the viewer’s own potential.

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BMW and CNN have teamed up to explore the “Art of Leadership” portraying some of the most remarkable creatives, artists and leaders of our time. Focusing on the personal stories that drove these exceptional individuals to inspire modern society, each film will embody core leadership values of BMW: responsibility, inner strength and independence.

For the ART OF LEADERSHIP playlist, click here:
https://www.youtube.com/watch?v=ZTVWRp704fQ&list=PLa5S6UwF22IJa3B2SV2Y_LXF8KUf9brfq

► Explore More Videos:
THE ART OF LEADERSHIP. Dimitri Vegas and Like Mike. https://youtu.be/ZTVWRp704fQ
THE ART OF LEADERSHIP. Zhoujie Zhang. https://youtu.be/h7u67MtAQNY
THE ART OF LEADERSHIP. Ellen von Unwerth. https://youtu.be/4CYV6OlWftI

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