Hi, I’m Dee. I am BMW's vision of the digital mobility of the future and your host for the brand-new podcast series...
The next big thing since the wheel… well, it’s a wheel but we call it “BMW iDrive”. 20 years ago, BMW instigated a paradigm shift that reversed the wave of buttons spreading over car interiors at the time. The BMW iDrive operating swept away old habits and purged the cockpit of the growing number of buttons and controls. In their place came a colour screen in the instrument panel and a rotary dial on the centre console. This multifunctional system allowed drivers to control a large number of vehicle settings, entertainment, navigation and telecommunications functions with a single operating tool. In addition, the then all-new BMW 7 Series was the first car to feature voice control technology, which allowed selected functions to be activated using spoken commands.
Over a period of just a few years, this innovative principle morphed into the new industry standard.
The next generation of BMW iDrive takes the burgeoning relationship between a BMW and its driver to a new level. The new system neatly bridges the gap between analogue and digital technology. And this, in turn, heralds another paradigm shift, as the number of available functions in a car and their complexity continue along a constant upward curve. Digital intelligence has been introduced into cars, optimised sensors now allowing them to perceive and analyse their surroundings. As a result, elements of driving and parking can be automated to an increasing degree. And cloud-based services dip into a growing pool of real-time data.
This means that, in many situations, the vehicle has access to a greater supply of information than the driver. For example, it can receive and display hazard warnings from other BMW vehicles and make predictions on the availability of parking spaces at a destination. Developments will continue in this direction, presenting the car’s display and operating system with fresh challenges now and in the future. The next-generation BMW iDrive is set up to utilise the potential of an intelligently connected vehicle more extensively than ever and so make the mobility experience even safer, even more comfortable and convenient, and even richer in variety.
The intelligent fusion of sensing. Are you ready for the next level?
Learn more about digital innovations at CES 2021: https://www.bmw.com/en/events/ces/index.html
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What's your reason not to change? The first-ever BMW iX. https://youtu.be/1XHr98Foq-w
Livingspace on wheels - ReThinking Design. The first-ever BMW iX. https://youtu.be/RWrO6NDkeCc
The Monolith - ReThinking Design. The first-ever BMW iX. https://youtu.be/WTWgRTDHKRM
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